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Straightforward insights, practical advice, and real talk for trades and homeowners. No jargon. No wasted time. Just what you need to plan, quote, and build smarter.
Rethinking “Eco” Insulation: Why We Need to Look Beyond the Marketing
Are we being misled by “eco” insulation? The numbers don’t lie. Some widely used insulation materials take decades longer to pay back their carbon cost than their actual lifespan – and many lack independent testing.
With Part L pushing blanket solutions, are we setting ourselves up for another industry scandal?
Here’s my take on why we need more science, less marketing hype, and a better approach to retrofit and sustainability